March 06, 2013
TORONTO PRESS RELEASE - Upping the game in the plus size retail landscape
Addition Elle unveils an elevated shopping experience with its new Toronto location at
181 Yonge Street.Read more
Press Room
February 06, 2013
TORONTO PRESS RELEASE - Canadian plus-size retailer ADDITION ELLE’s summer 2013 collection of sportswear, dresses, swimwear and lingerie features a bold mix of vibrant colours, modern florals, military chic and graphic prints.Read more
February 04, 2013
TORONTO PRESS RELEASE - ADDITION ELLE launches their new social media campaign with top Fashion Bloggers who channelled their inner diva showing the world what is to #BeaShowstopper!Read more
January 22, 2012
Our March collection showcases the latest colours and print trends in intimates which is sophisticated and sexy. The Asian influence is manifested by Far East floral prints; lingerie that is meant to be seen!Read more
November 22, 2012
TORONTO PRESS RELEASE - Just in time for Spring 2013, ADDITION ELLE announces a fashionable new partnership with EDIT by Jeanne Beker.Read more
June 19, 2012
MONTREAL PRESS RELEASE - Addition Elle, the fashion destination for plus size women, announces the launch of its first-ever footwear collection including a line of wider-calf boots for Fall.Read more
June 19, 2012
MONTREAL PRESS RELEASE - Addition Elle, Canada’s leading retailer of ready-to-wear plus size fashion, offers a fresh take on denim this Fall with the arrival of its newest collection of fashion denim including the launch of premium designer labels DKNY Jeans, Levi’s, Buffalo and Pashu by Parasuco to selected stores this September. These new brands join the already growing roster of branded denim available at Addition Elle including Suko, Silver, Foxy Jeans, Apple Bottoms (by rap artist Nelly), Love & Legend, Angels, Makers of True Originals, and Second Denim Yoga Jeans in a variety of cuts to flatter different body types.Read more
April 02, 2012
NATIONAL PRESS RELEASE - This season, the latest trend is all about vibrant and eye-popping! Bright red, cobalt blue, crisp white… mix-and-match your favourite colors to create a stunning, must-have style. Choose your look! Pair neutral crochet-tank tops or date to make a fashion statement in full-on color blocking such as hot pink with red or neon yellow with blue with your brightly hued capris.Read more
March 01, 2012
MONTREAL PRESS RELEASE - Addition Elle the leading plus size retailer launches new TV campaign for its Spring 2012 intimates collection featuring leading plus size model Ashley Graham!Read more
February 28, 2012
TORONTO PRESS RELEASE - Addition Elle the leading plus size retailer launches new TV campaign for its Spring 2012 intimates collection featuring leading plus size model Ashley Graham!Read more
